The career outcomes for those who complete a Marketing Course are broad and varied as there are so many facets to this profession. Graduates may choose to hone in on areas such as digital marketing, brand management, marketing research or even advertising.
Specific job titles may include:
- Marketing Coordinator
- Digital Marketing Manager
- Brand Manager
- Marketing Research Assistant
- Marketing Assistant
- Advertising Executive
Marketing Courses Online
If time is the only thing stopping you from studying, then you should definitely consider completing a Marketing course online. This will enable you to study when and where you like, at your desired pace. You’ll never have to compromise on your lifestyle and can be confident knowing that you’ll receive a high-quality education that will take you places.
Types of Marketing Courses
A Certificate IV in Marketing and Communication is an entry level TAFE qualification that will introduce you to a wide range of marketing tools and concepts. You’ll acquire a broad understanding of the function and the role it plays in the success of all businesses. This course will expose you to advertising, customer service, marketing research, digital marketing and promotions.
The Diploma of Marketing is still a TAFE level qualification, however, explores topics in more depth when compared with a Certificate IV level qualification. Typically, a Diploma level marketing course will take between 1 to 2 years to complete, and in many cases you can use this qualification as a pathway towards a degree level course. By the end of the course, you will have sound knowledge in a range of areas such as creating advertisements, researching global trends, conducting audits, planning social media engagement, writing persuasive copy and much more!
The most common level of qualification, for Marketing professionals, is a Bachelor Degree. According to the Australian Governments’ Job Outlook initiative, 46.8% of Marketing Professionals hold this qualification. A Bachelor of Business (Marketing) is typically a 3-year course when studied full-time. This course focuses on all the key areas of marketing in great depth and provides graduates with well-rounded knowledge and expertise. Students will complete a range of core units and select many elective units to design their own program that suits their interests.
A postgraduate Marketing course is at a higher level than a Bachelor Degree and explores topics in greater detail as these courses are highly focused on a specific area. They are usually undertaken when an individual is currently working in their profession and would like to upskill, or when an individual has completed their Bachelor Degree and would like to improve their overall employability. Postgraduate courses include Graduate Certificates, Graduate Diplomas and Master level qualifications.
Get the skills and qualification to market yourself
Marketing courses teach you how to blend sales, strategy, psychology and creativity. So yes, you could be the 21st century Mad Man or Woman ad agency superstar. However, you could also make your career on the client side with world famous brand names, or up-and coming businesses, looking after products and services you’re really passionate about – from cosmetics to cars, technology to travel.
Since 2003 the number of marketing positions in Australia has increased by more than 63%. A big part of this has been due to the boom in web, social media, content and mobile marketing roles. And the trend is only heading one direction – up!
The right marketing course can get you a start in the industry – or the qualification and edge you need to advance your career or specialise.
Below you’ll find classroom-based and online marketing courses throughout Australia, including TAFE certificates and diplomas in marketing, and undergraduate and postgraduate marketing degrees. There are also short marketing courses in marketing communications and social media marketing.